B2B PODSDone-for-you podcasts Book a strategy call
How it works Guest experience Pricing FAQ Book a strategy call
Full podcast production, done for you

We get you weekly conversations with your dream client.

We find your dream clients, book them on your show, and keep them warm until they're ready to buy. You just show up and close.

Book a strategy call For firms whose clients are worth $60k+.
90K+
followers
40+
guests featured
$60K+
client value
1/wk
dream-client conversation
A recorded podcast interview between host and guest Recorded One conversation a week. We make sure it's recorded.
40+ guests featuredMoburst · Beekman 1802 · Jackson Hewitt

Our guests have built companies like:

moburst Beekman1802 Jackson Hewitt Underwear Experts Torro elumynt Converge Stratabeat AdVenture
Be honest

Does this sound like you?

1

You want more leads.A consistent channel, not just referrals.

2

Podcasts work. Running one doesn't.You've heard podcasts are a great way to generate leads. But you don't know how to run one.

3

One $60k conversation a week.That would change your business. Onboard one client a month and that's $600k+/year.

Our story
Before · 3 years
$45,000

burned trying to build a lead channel for our recruiting agency

Google AdsFacebook AdsYouTubeLinkedIn outboundCold emailTwitter outbound (seriously)
"We couldn't get the right person on the phone."
Pointed our outbound at a podcast
After · within 1 week
3–5 calls/day

from no acquisition channel at all

  • #2Our 2nd episode was a sale on the spot
  • 70%of guests wanted to refer a friend
  • Bestmonth we'd ever had

We realized we could build a relationship with anyone this way. So we stopped doing high-volume recruiting and started doing what we do best: building you relationships with people who are hard to reach (but can make you $60k+).

This is for you if your dream client can make you $60k+, but you struggle to reach them consistently.
Sound familiar? Book a strategy call →
Fit check

Who this is (and isn't) for

Good fit

This is for you if…

  • Each client is worth $60k–$350k
  • Your dream client is hard to reach and lives on LinkedIn
  • You already have a sales and nurture process
  • You care about trust and sales, not views
Who we work with
B2B agenciesConsultantsSaaSWealth advisorsFractional execsInvestment bankersCommercial real estate
Not a fit

This is not for you if…

  1. You can't make $60k–$350k per client
  2. You're testing new offers
  3. You don't have a consistent nurture or sales process
  4. Your dream client doesn't use LinkedIn (or is easy to talk to)
  5. You want more views instead of building trust and getting sales
Our method works because we obsess over giving each dream client an incredible experience. That's not cost-effective for anyone who needs high volume.
From stranger to buyer

What we do

We get you weekly 1:1 conversations with your dream client, then show them clips of your expertise every month until they're ready to buy.

Hard to reach
01

Engage

Highly targeted dream clients (notoriously hard to talk to) eager to talk to you every week.

02

Trust

A custom experience before, during, and after the show so each guest sees you as an expert and trusts you as a person.

03

Nurture

Build trust for months on autopilot with peers, referral partners, and dream clients — until they're ready to buy.

Ready to buy
All you do is have one conversation a week. (We'll make sure it's recorded.)
Why it works

High-value clients are hard to reach. Unless you invite them on a podcast.

High-value people get excited when you ask them to share their expertise. And when the topic is related to what you sell, you build a real relationship.

  1. Get the right guest

  2. Give them an incredible experience

  3. Keep reminding them of your expertise

  4. Your guest becomes a client

Your job
1

Tell us who your dream clients are.

2

Show up for the conversations.

We take care of the rest.

The process

How it works

You your partWe handled for you
  1. 1
    You + We

    Find

    Show us an example of your dream client. We find 1,000+ people just like them.

  2. 2
    We

    Book

    We manage your LinkedIn and book you a conversation with a dream client every week.

  3. 3
    You show up

    Prep & record

    We research every guest and hand you a summary with the right questions. You just show up. We record.

  4. 4
    We

    Publish & nurture

    We turn each conversation into a podcast and post clips of your expertise to every past guest — so they're reminded each week until they're ready to buy.

We find your dream clients and produce the show. You just meet and close.

Book a strategy call →
Our secret sauce

What's our secret sauce?

When you build genuine relationships with dream clients and give them an incredible experience, they want to work with you.

01

We find hard-to-find people.

We didn't want to pay a list broker $5k a month, so we built our own list-building agents. We find people who don't show up on most lists.

Find
02

We reach hard-to-reach people.

High-value clients rarely respond. Ours do, because we invest in a show your dream client actually wants to be part of.

Reach
03

We give guests an experience that makes them want more.

Every guest goes through an onboarding journey that buys them into your story. We give you questions that make them impressed with you. Afterward, we help them share their episode so they get what they wanted from you.

Wow
The guest experience

Your guest goes on a trust-building journey

Our secret to getting dream clients to talk to you so quickly is our obsession with their experience. We WOW them before and after the show so they trust you and want to buy.

1Before
2During
3After
1Before the show

They're bought in before you say hello

Custom guest website

Every guest gets their own page featuring your show, your guests, and your episodes.

Pre-pod email stories

Each guest buys into your story and why you're the expert, before you even chat.

Pre-pod welcome→Stories about you→Pod FAQs
Custom guest website
Pre-pod welcome email
2During the show

You sound like the expert in the room

We research every guest and hand you a summary with questions that make them impressed with you. You just show up. We record.

A recorded podcast interviewREC
Your guest brief
3After the show

You stay top of mind for months

Personal content calendar

Each guest sees exactly when their highlights go live. It keeps your relationship top of mind for months.

Guest content calendar: full episode
Guest content calendar: reels and LinkedIn posts
Book a strategy call → See a live example →

You don't need…

Hours of prep

Each conversation takes a few minutes of prep. We research the guest and hand you the most interesting points and questions so you sound like a genius.

A few minutes, then show up

To manage a new channel

We manage everything related to the pod. You focus on the relationships we send you.

We run the pod, you run the relationships

Fancy gear

What matters is your relationship with the guest. No need to change your background. Our editor makes your audio sound great.

Your current setup is fine
All you do is have one conversation a week. (We'll make sure it's recorded.)
Pricing

Two steps. No surprises.

All tiers start with a 3-week sprint: strategy workshop + podcast setup. Then you pick how much of the show we run for you.

1 Step 1 · Everyone starts here

3-week sprint: strategy workshop + podcast setup

$10,000one-time · 3 weeks

By the end of week 3 your show is branded, hosted, and ready to book your first dream client.

01

Audit your sales process

We analyze your target client and your current lead, nurture, and sales process.

02

Strategy

  • Define your dream client
  • Design topics they'll be excited to talk about
  • Craft messaging to reach them
  • Build a screening process so you only talk to the most qualified people
03

Systems implementation

  • Messaging tests and campaigns
  • Show branding so people trust it (LinkedIn redesign, podcast cover art)
  • Podcast hosting setup
  • Basic website build
04

Training

Basic podcast training: simple lighting, sound, and question-asking mistakes to avoid.

2 Step 2 · Then choose your tier
Starter
$4,500 / 4 weeks
We fill your pod calendar with dream clients
  • We find 1,000+ dream clients to invite on your show
  • We craft your messaging campaigns, send your messages, and book your calls
  • We screen and vet every guest so you only record with people who could be your dream client
Book a strategy call
Most popular
Pro
$6,500 / 4 weeks
We produce your episodes
Everything in Starter, plus:
  • Video + audio podcast, live on Spotify and Apple
  • Full editing so you look and sound great
  • Guest research and questions before every show
Book a strategy call →
Scale
$8,500 / 4 weeks
We clip and distribute your expertise
Everything in Pro, plus:
  • Each interview clipped into 15 pieces of content
  • Shorts posted to YouTube, YouTube Shorts, Instagram, TikTok, and LinkedIn
  • LinkedIn posts written for you
  • Your website kept updated with your best episodes and most impressive guests
Book a strategy call

4-month minimum commitment. Billed every 4 weeks. Every tier starts with the 3-week sprint.

Book a strategy call →
Brian O'Connor speaking on stageBrian on stage at MEX26
Why us?

We built our own podcast to fuel our recruiting business.

Then we realized we could use it to talk to anyone.

I'm Brian O'Connor. I spent six years as a growth strategy consultant at Deloitte, then built an audience of 90,000+ followers and launched Legends of Scale, a podcast where agency founders share how they win larger deals.

Brian O'ConnorFounder, B2B Pods · Host, Legends of Scale
90K+
Followers
40+
Guests featured
Brands · Agencies · Consultants · SaaS
Who we interview
Proof we can reach anyone

We can reach incredible people

Recent guests on Legends of Scale

Michael Kleinmann
2× 8-figure
Built two 8-figure brands
Underwear Experts
Dr. Brent Ridge
$150M
Built a skincare brand
Beekman 1802
Gilad Bechar
$100M
Built a marketing agency
Moburst
John Hewitt
$451M exit
Built a tax prep service
Jackson Hewitt
Find us on
Spotify Apple Podcasts LinkedIn YouTube Instagram TikTok
FAQ

The honest answers.

Blunt answers to the things people ask before they book. Click any question.

01Are you a lead gen agency?

Our job is to get you conversations every week with dream clients who are excited to talk to you, very hard to reach, and worth a lot of money. Do what you want with that.

02When can I expect sales?

We only work with you if you already have a sales and nurture process. Sales cycles vary: we work with investment bankers and commercial real estate firms who can take 2 years on a deal, and wealth advisors and fractional execs who close in 3–6 months. When I had my recruiting agency, I closed 3 deals in 2 weeks. Our job is to get you conversations with the right people.

03How does this turn into sales?

We give you the relationship, plus an incredible pre-pod and post-pod experience for your guest. We nurture them over time with your content. You handle the check-ins (text, email, etc.) and close when they're ready.

04So should I fire my social media or brand agency?

Views are very different from trust. We've had LinkedIn posts get 4M views and zero calls — and posts with 6 likes where people reach out saying they're impressed and want to work with us. If you want 4M views, that's not us. If you want people hopping on calls saying they've been watching your posts for months and want to work with you, that's us.

05Yeah… but can you get me views?

Social proof is real. That 4M-view post got me an interview with the New York Times (but no sales calls). Put a gun to my head and we can run paid ads behind your interviews to boost the vanity metrics.

06I already have a podcast. Is this for me?

Are you getting conversations every week with your dream client? If yes, congrats — it took us years to figure out. If not, we'll fill your guest seat with dream clients.

07I've never done a podcast. Is this for me?

Absolutely. We help with your pod script, and onboarding shows you exactly how to do it.

08I've tried podcasting before. It didn't make me money.

Did you try to make money from your audience or your guests? Did you fill your guest list with targeted people? Did you nurture them before the screening call? Did you have a seamless way to tell them about your offer? A post-call system that reminds them how great you are? That's a lot. So we do it for you. If you said no to any of those, that's completely normal. Let's chat.

09How do I know what to say?

We give you scripts and research before every pod. The pod is not a sales call — you just need a great conversation with someone who could become a client or refer you work.

10How do you reach my dream client?

We built our own agents that scan the web for clones of your dream client and build a hyper-targeted, qualified list (way better than buying a $5,000 custom list). Then we reach out from your LinkedIn, so the relationship is yours.

11How do I know my dream client will see my content?

When we onboard guests, we ask them to engage with your socials to help distribute their episode. That engagement tells the platforms to keep showing them your content.

12I already have someone running my LinkedIn. What can we do?

Our pricing assumes we can access your LinkedIn — conversion is better when it comes from you. We'll work with whoever's in there. Worst case, we have other options. Just ask.

13I don't have a nice background or audio setup. Do I need one?

No. You're not an influencer. Our editor will make your audio sound great, and we'll help with topics. If you want help with your setup anyway, just ask.

14Can I do audio only?

Audio only is fine. We prefer video because it builds more trust when guests see your content later.

15Can I do an in-person podcast?

Of course. Let's chat.

Book a strategy call

Get a conversation with your dream client every week.

Tell us who your dream client is. We'll show you how we'd reach them.

Average client value
Under $60k$60k–$150k$150k–$350k$350k+
Book a strategy call For firms whose clients are worth $60k+.